I once looked at decorative swords, saw the price tag, and never looked back. Unless it was incredibly fancy schmancy, there is no way I'd pay over $75 for what is no more then a stupid piece of steel that is so technologically complex, it was capable of being manufactured 600 years ago. En masse. Really, you think in ye dayse of olde they paid that fricken' much for one sword? Ahaha no.
Actually that Kult of Athena is a lot cheaper then what I've ever seen... but some of the stuff is still pretty pricey. The other site, however, is an example of the classic price gouge... even their puny little knives are more then a full sword on KoA...